DiorShow New Look

DIORSHOW NEW LOOK

THE NEW LOOK…
A BREATHTAKING REVOLUTION

In 1947, astonishing and shocking, Christian Dior’s first collection completely overturned the codes of the era with its floral-inspired shapes, rich colours and full skirts. “It’s a New Look!” exclaimed the legendary Harper’s Bazaar editor Carmel Snow when she first beheld the groundbreaking collection.

Totally unexpected among the rigour of the 40s, the New Look established the three founding pillars of the House of Dior: the desire to revolutionize established conventions; the ability to transform and enhance women and their look; and finally, the use of extravagant amounts of fabric to create new shapes of breathtaking volume.

2012 draws inspiration from these original values of the Dior “New Look” with an exceptional mascara: Diorshow New Look. This revolutionary formula creates multi-dimensional volume for a dramatic, lash-multiplying effect. Much like the voluminous shapes of the 1947 New Look, Diorshow New Look creates an unprecedented, voluminous effect.

Posted in Beauty, News.

Miss Dior Eau Fraiche

Miss Dior, a celebration of modernism

This air of liberty is seen down to the mythical bottle, which was “cut like a suit.” Architectural and geometric in style, the Miss Dior showcase was a celebration of modernism.
Steeped in Dior references, it sported the houndstooth check motif dear to the couturier, as well as the dagger bow that was heir to the refinements of the 18th Century.

Emblematic of Dior audacity, which still allies the new with the classical, the houndstooth check never ceases to surprise.

 

Posted in News.

Dior Capture XP found at Franks

NEW CAPTURE XP
Absolute ultra-performance in the fight against wrinkles

The first sign of age, wrinkles are the manifestation of exhausted skin. At the deepest layer, where the cells draw their regenerative force, the dynamic slows. Certain elements essential to the skin’s architecture, such as hyaluronic acid, a super-powerful natural filler, are no longer produced in sufficient quantities. The result, is a change in the skin’s matter. Deprived of these “guardian” elements, it loses its mechanical properties and “breaks” in multiple places, leading to the apparition of wrinkles.

To forcefully combat this inevitable process and quickly return to smooth, plump skin, without resorting to injections, one targeted treatment is a necessity:

XP. 2 letters spell the new eXPert anti-wrinkle treatment by Dior. It restores full power to the skin, enabling it to continually recreate its youth, beneath every wrinkle.*

* Tested in vitro on ingredients

Posted in Beauty, News.

The secret of extraordinary longevity for your skin

Orchidée Impériale
Mask

The secret of extraordinary longevity for your skin

Imparting the full benefits of the Imperial Orchid Molecular Extract, this precious skincare product offers the skin the orchid’s secret to longevity. This truly revitalising mask bathes the skin in softness, and looks, feels and performs like a professional skincare treatment. The skin is plumper, visibly revitalized and its tone is restored. The deeply nourishing and restorative mask helps the skin to recover its strength and firmness, diminishing signs of fatigue and smoothing lines and wrinkles. The texture of the skin is more refined. Wrapped in this soft and creamy mask, the skin becomes velvety smooth.

Application tips
Using the soft brush, apply the mask once or twice a week to perfectly cleansed skin. Use preferably in the evening, in replacement of the cream.

Orchidée Impériale
Neck And Decollete Cream

This precious skincare product for the delicate neck and décolleté area contains the Imperial Orchid Molecular Extract, offering the skin the orchid’s secret to longevity. It is an essential step in the Orchidée Impériale beauty ritual which helps redefine and enhance the beauty of the neck and décolleté. Fine lines and wrinkles are smoothed, the texture of the skin is more refined and the skin gains new radiance. Day after day brown marks diminish and the skin, deeply nourished, regains density, strength and firmness. It’s incredibly soft texture leaves a velvety veil on the skin.

Application tips
Apply delicately on the neck and décolleté area, morning and/or evening.

Orchidée Impériale
Toner

A divine elixir, enriched with Imperial Orchid Molecular Extract. Not only does this precious toner provide complete age-defying action, it also prepares the skin for the bioassimilation of the Orchidée Impériale ingredients by creating an optimal skin environment. Its exquisite texture deeply moisturises and densifies in an instant, while enveloping the face in freshness. Plumped up, your skin regains its fullness and suppleness. Lines are visibly smoothed, the skin’s texture is refined. Your face feels wonderfully, velvety soft and glows with a new-found radiance and strength. This first, essential step in your beauty routine will optimise the benefits of the Orchidée Impériale ritual.

Application tips
Apply with cotton wool or with hands morning and evening.

Posted in News.

Roberto Cavalli honoured

 
NEW YORK, 9th February /PRNewswire/ – Yesterday evening at the occasion of the amfAR gala, the most successful and high-profile of all AIDS benefits, the fashion designer Roberto Cavalli received an award for Courage, for his outstanding contribution to the fight against AIDS.

Posted in News.