Revolution serves to represent and champion a diverse set of customers. In an industry where beauty norms have only just begun to be challenged, Revolution Beauty has been breaking down these rules and standing for inclusivity since the day it was born. Back in 2014, diversity was still a niche concept. Inclusivity wasn’t very high on brands’ agendas. A small disruptor, then named Makeup Revolution, emerged with a clear concept – to challenge existing standards and democratise an industry which plays a key role in defining society.
Adam Minto, founder, says:
“Five years ago Revolution was created out of a vision for a better beauty company, a ‘new normal’. A business that values its consumers and creates incredible products directly from their feedback. We have now grown to become a global brand that still stands for the same values – inclusivity, diversity, disrupting outdated beauty perceptions. We believe everyone should have access to quality make up if they want to, and that every definition of beauty deserves to be celebrated.”
Customers’ feedback, desires and trends drive our product innovation, resulting in cosmetics and skincare that suits a wealth of people, not just a select few. Our products are always PETA-certified cruelty free, never tested on animals and are 76% vegan, and growing. Revolution was concepted in 2013 around founder Adam Minto’s kitchen table. Joining forces with fellow entrepreneur and beauty manufacturer Tom Allsworth enabled the brand to grow quickly.
The first retailer had a Makeup Revolution product on sale 6 months later. The goal was to develop quality makeup which is accessible to everyone. Our Fast Beauty concept in which we launch products weekly, is rooted in our founders’ passion for bringing the latest beauty trends and product innovations to market quickly at attractive prices.
Revolution Beauty’s brands include:
•Revolution (formerly Makeup Revolution) is the first brand within the portfolio, having launched in 2014. Known for high quality makeup with innovative formulations that rival prestige brands, such as Conceal & Define Foundation and Concealer available in numerous shades!
Discover the range today, click HERE
• Revolution Skincare offers high quality, targeted solutions for the person that takes skincare seriously. Better skincare. Better makeup. Discover the range today, click HERE
• Revolution PRO offers a curated collection of hero cosmetics for the person looking for a sophisticated product edit