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THE NEW TRUSSARDI DONNA PINK MARINA EDT
It is the perfect moment of a day at the beach, when the sand is warm but not scorching hot and the sun is about to set, slowing sinking into the sea. One notes different aromas of fruit, flowers and fragrant woods in the light breeze arriving by land. A gust of wind from the sea with its distinctive scent is suddenly added to this pleasant balance. Everything turns pink and muted while the waves gently lap up against the shore. It seems to be an enchanted place like Budelli Beach on the Maddalena archipelago, world-famous for its pink sand, or the beach of Frati Bay on Elba Island composed of tiny white stones that change color in the sun.
Pink Marina, the new women’s EDT by Trussardi Parfums, is dedicated to this special moment. Nathalie Lorson of Firmenich has created an olfactory memoir in which the zestful notes of pink grapefruit blend with the fresh, addictive notes of cantaloupe sorbet and the sparkling energy of lemon juice. This initial luminous freshness is joined by a novel accord: a refined and well-balanced blend of neroli, sand lily and sea salt. The circle closes with a sensual and creamy conclusion of sandalwood and cedarwood with patchouli.
The Pink Marina bottle is made of white glass with pink stripes that allude to patterns on the sand formed by the wind. The square bottle with beveled edges has aluminum trim on two sides in the same shade of pink as the zamak cap circled by a grosgrain ribbon. The glossy white cardboard box with pink stripes has a quadrangular shape and features silver lettering.
The visual campaign presents the bottle on a beach of white sand with pink nuances in front of a large stylized pink wave that brings to mind the spirals of a modern art installation and also evokes sinuous, delicate femininity.