Rouge Dior Forever

Transfer-proof lipstick – ultra pigmented matte – bare-lip feel comfort Dior innovates […]

Transfer-proof lipstick – ultra pigmented matte – bare-lip feel comfort

Dior innovates with Rouge Dior Forever, the 1st transfer-proof Dior lipstick in a bullet format. Ultra-pigmented for intense color and concentrated in floral lip care, it ensures 16h* of wear without compromising comfort.

All day long, Rouge Dior Forever transfer-proof lipstick is resistant to contact, even with fabrics; the couture color with an ultra-matte finish does not budge. The shades are revealed and emboldened, more intense than ever.

Echoing Christian Dior’s love of flowers, Rouge Dior Forever is infused with red peony extract, an iconic ingredient at the heart of the Rouge Dior collection, to help maintain the natural hydration of the lips.

Comfortable and supple from morning until night, lips are enhanced with color that remains intact and intense, that you’ll forget you’re wearing: no need for touch-ups with this transfer-proof lipstick, the color can express its full intensity. A true formulation feat, Rouge Dior Forever rises to every challenge, even that of being clean.**

Rich and varied, the range of Rouge Dior Forever shades fulfills women’s makeup desires. In addition to iconic tone-on-tone and trendy shades, Peter Philips, Creative and Image Director for Dior Makeup, has imagined extraordinary and ultra-couture shades, to discover in a limited edition.

* Instrumental test on 30 subjects.
** For more information visit the Dior page, “Responsible Formulation Charter.”

BENEFITS

The House of Dior had the desire to dress women’s smiles in all circumstances. Today, Rouge Dior is fulfilling this wish through the achievement of combining extreme wear with the softness of a bullet lipstick to provide:

– 16h* of transfer-proof wear: no more lipstick that smudges on skin or clothes. Color stays put, intact and intense.
– 16h** of comfort: its fine and creamy texture fuses with the lips until you forget you’re wearing it. Enhanced with a matte glow that intensely dresses them without weighing them down, the lips remain supple and smooth all day long.

* Instrumental test on 30 subjects.
** Self-rated by 30 subjects.

APLLICATIONS TIPS:

1. Prime your lips by applying Rouge Dior Balm in its neutral shade 000 Diornatural. Remove excess by pinching a tissue between your lips.
2. For better definition of the lips, use the Dior Contour lip pencil in the same shade as the lipstick.
3. Apply Rouge Dior Forever directly on lips and let dry for 3 minutes to optimally set the color. Be sure to close the cap after use to preserve all the properties of the formula.


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Dior Summer Look 2019 Wild Earth

Air vibrating in the desert heat. Dunes shimmering gold beneath the noonday […]

Air vibrating in the desert heat.

Dunes shimmering gold beneath the noonday sun.

Sensual earth-toned landscapes.

Peter Philips, Creative and Image Director for Dior Makeup, marks the summer 2019 season with a scorching Wild Earth atmosphere.

Throughout the collection, he draws inspiration from a Terra Incognita1 to reveal a sensual femininity, her lips tattooed with shades of bronze and turmeric gold, her smoldering eyes subtly lined with a deep and mysterious blue. For this palette of raw and sophisticated earth tones, he created highly pigmented textures and formulas with a powerful glow.

1 Undiscovered land.

Dior Summer Look 2019 Wild Earth

Tattoo lips

The iconic Dior Addict Lip Tattoo leaves a fresh, bare sensation on lips simply tinted with colour, and now boasts an improved formula with 80%1 ingredients of natural origin, greater comfort and 12 hours of colour wear.2

Lips as if tattooed with earth tones warmed by the sun… The Wild Earth collection features four exclusive shades like odes to untamed nature: an orangey beige of dunes reddened by the setting sun called Natural Dune; a desert rose to brighten pale lips called Natural Rose; an earthy brick shade called Natural Sienna; and Natural Brown, a deep brown to highlight darker complexions.

Apply alone for a tattoo finish or under Dior Addict Lacquer Stick for a touch of light.

A pure object of desire, for the first time3 the lacquer stick adopts a bronze touch. This season, Dior Addict Lacquer Stick doubles its colour intensity with incredibly bright and pearly shine. The lips flaunt a decadent array of colour, from the golden turmeric of Bronz’Chic, to the luminous mandarin of Bronz’Exotic, the shimmering little pink of Bronz’Authentic and the captivating wine with a purply sheen of Bronz’Shamanic.

There is glamour in this sensual, ever-bold collection. The proof is in the two collector shades of Dior Addict Lacquer Plump, a lacquered ink that plumps the lips and colours them a cool Sunrise Pink or bronze Sunset Red.

1 Values calculated using the ISO 16128 standard part II and the raw material data transmitted to date by our suppliers.

2 Instrumental test on 20 women.

3 At Dior.

Skin bathed in bronze

Housed beneath the silver-domed compact case, Diorskin Mineral Nude Bronze reveals a motif in the style of hand-hammered copper, available in a limited edition. The compact powder infused with golden mineral powders illuminates the complexion in a matte veil with a natural Soft Terra finish or a powerfully solar Warm Terra.

Housed beneath the silver-domed compact case, Diorskin Mineral Nude Glow reveals a motif in the style of hand-hammered copper, available in limited edition. The compact powder is enriched with mineral powders with the ability to capture the light to boost the radiance of any skin tone, brightening the complexion with a rosy veil of Rose Sweet or the sand-hued natural finish of Dune Heart.

In a season devoted to wild and sophisticated beauty, the Flash Luminizer, available in two limited editions, is an essential tool for highlighting the complexion. In white gold or solar bronze, this illuminator and corrector can be applied on facial contours (bridge of the nose, cheekbones), as a highlight on the collarbone, or as a base on eyelids to increase the pearly sheen of eyeshadows.

Dior Summer Look 2019 Wild Earth
Dior Summer Look 2019 Wild Earth

Scorching eyes

This summer, the iconic 5 Couleurs explores lands afar, from Africa to South America, where shades of bronze mix with sand and earth to play on the tension between nature and light. Featuring an embossed motif like hand-hammered metal, the two harmonies bring the promise of sensual beauty.

Sienna explores a wildcat colour scheme based on almost saffron browns, shimmering caramels and burnt sienna, illuminated by a golden vanilla highlight.

The cooler tones of Terra display bronzes and taupes around a central rosy gold shade, along with a pink highlight for subtly sexy eyes.

5 Couleurs

696 Sienna

786 Terra

For his very first double-ended eyeliner pencil and kohl, Peter Philips combined two shades in a single product to achieve a tribal look, the famous “sultry eyes”.

Inspired by the traditional kohl invented in antiquity to care for the eyes, Diorshow In & Out Eyeliner is composed of a creamy liner tip that caresses the roots of lashes with intense colour and a kohl tip with an ultra-pigmented pearlescent formula that glides over the waterline.

Two easy strokes for eyes with incredible depth.

A matte brown on the lid teamed with a pearly bronze at the inner corner of the eye. An indigo blue on the waterline paired with black eyeliner. A surprising flash of colour in this bronze Wild Earth world, a nod to the indigo of the Tuaregs, the turquoise of the indigenous Americans and the blue of Alexandria.

Desert nails

The finishing touch to this Wild Earth look, Dior Vernis takes colour and light all the way to the fingertips. Four exclusive and irresistible shades: Orange Sienna, a volcanic orange with a touch of yellow; Terra Gold, an addictive golden beige; Blue Drop, a precious ultra-pearly blue like a drop of water in the desert; Wild Earth, a brown fused into an untamed land.

Last and certainly not least, Sun Glow is an innovative top coat offering protection against the harshness of sand and salt water. This fiery lacquer inspired by the sun’s beams can be worn alone or applied as a top coat to boost the iridescent glow of the Terra Gold, Wild Earth and Orange Sienna shades.

Dior Summer Look 2019 Wild Earth

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Rouge Dior Ultra Rouge

The first ultra-wear, ultra-colour and comfortable lipstick1  The red kiss you will […]

The first ultra-wear, ultra-colour and comfortable lipstick

The red kiss you will never forget

In the beginning there was red: more than a colour, a Dior manifesto.  Therefore, Christian Dior created Rouge Dior, a couture-spirit lipstick in the midst of the New Look revolution.

Rouge Dior Ultra Rouge Lipstick - Franks MaltaA Dior revolution

Long lasting, great texture, fierce colours: a lipstick fantasy that becomes reality. Dress your lips like a painter would glorify a canvas. Easy to apply, easy to wear, “says Peter Philips, Creative and Image Director for Dior Makeup.

For the love of red, Peter Philips enriched this dazzling collection with an innovative creation.

An original lipstick for a new generation.

Under his guidance, the laboratories have pushed back the limits of formulation, putting research to work in the service of creativity and transforming the very concept of lipstick.

Ultra Rouge is one of those surprising revolutions that shake up the codes: it is the first lipstick that wears like an ink while being ultra-comfortable1.

A simple idea lies behind a complex innovation with multiple virtues, including luminous colours with a semi-matte finish, incredible sensoriality and hydration for a 12-hour wear lipstick2.

1 At Dior

2 Instrumental test carried out on 20 women using the 26 shades of the range except shade 000.

 

The birth of an ultra lipstick

“What do women want from a lipstick?” asks Peter Philips. “Everything.” “Today they are used to high-pigment lipsticks with staying power, even if that means less comfort. Meanwhile, at the other end of the spectrum they want light-as-air, weightless colour. This lightness is possible with inks, although it often comes at the expense of colour impact and comfort.

Ultra Rouge squares the circle and provides a different experience for every woman who loves the magic of makeup, comfort and sophistication.”

 

A feat from the laboratories

Always at the cutting edge, Dior challenged its research teams to combine the desire for dazzling colour with the need for long-lasting comfort.

“We wanted to go even further with the idea of combining the two eternal opposites of staying power and comfort. Thanks to years of research and in-depth scientific studies, we managed, in fact, to identify a polymer which, when combined with a plant oil, offers both comfort and deep hydration, along with 12-hour wear1. All without any tightening or drying sensation, “explains Brigitte Noé, Director of the Formulation Laboratories.

1Instrumental test carried out on 20 women using the 26 shades of the range except shade 000.

 Rouge Dior Ultra Rouge Lipstick - Franks Malta

26 ultra-wear couture colours

“Ultra Rouge adds new magic both to the experience and the expression of lipstick and the expression of red,” Peter Philips confides. ” Because the formula acts as an overprint, like an ink tattooing the lips and like an extremely weightless coloured film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new colour palette.”

 

To enhance these shades, Ultra Rouge gets an elegant couture case, crafted from an ultra-modern lacquered red metal that celebrates colour.


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New Rouge Dior!

“I created this Rouge Dior collection so women can choose and change shades […]

“I created this Rouge Dior collection so women can choose and change shades to express themselves.” Peter Philips, Creative and Image Director of Dior Makeup

1953 The birth of a couture icon – Rouge Dior
He revolutionized women’s wardrobes in 1947 with the New Look silhouette. This year, Christian Dior had just one thing in mind: “to dress women’s smiles” with a true red. A red that would live up to the “Trafalgar coups,”as he called the scarlet dresses designed to wow his clients among the 200 or more models displayed at his Haute Couture shows. Dresses with shock factor and evocative names such as Scream, Zinia or Satan, which cultivated shades of poppy, madder or geranium. Rouge Dior, the limited edition lipstick with an obelisk-shaped cap,came in eight shades inspired by the Haute Couture fabrics and sparked wonder among the clients of the House on Avenue Montaigne, embracing its destiny from the word go. Over the years it has never stopped being modernized and reinvented…

2016 The lipstick of feel-good femininity
On the instigation of Peter Philips, Creative and Image Director of Dior Makeup, Rouge Dior is reinventing itself to light up the smiles of women today. Women who run around and live and play with their look, who are unpredictable, rebellious and versatile, blithely adopting a femme fatale red one day and an innocent pink the next. Women who are returning to that special emotion that goes with an inimitable gesture– take off the cap, turn the tube, glide the stick over the lips and, for the sheer pleasure, touch up the colour during the day.

It actually doesn’t matter which finish or colour is used… With Rouge Dior and its cult 16-hour comfort, women feel good.* (* self-assessment by 60 women)

Couture shades – matte and satin

A colour palette that offers either a highly pigmented matte finish that never compromises on lasting comfort, or an infinitely sensual satin effect.

Five beautifully turned-out families from the legacy of the Avenue Montaigne couture house: iconic reds with names that evoke the “Trafalgar” dresses, Parisian high spots or Victoire the fashion model; vibrant corals full of life, the essence of femininity and energy; passionate, optimistic pinks to wear on every occasion; romantic rosewoods, almost faded yet irrefutably elegant.

A palette of lip colours that are ultra-desirable, tender or more classical, but never trivial. The unique Rouge Dior colour experience features Shade Perfector Complex technology, a duo of expert pigments – coloured or black – adjusted hue by hue to boost the effect of each shade.

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