Forever – Laura Biagiotti - Franks

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Forever – Laura Biagiotti

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Values, sentiments, emotions and stories stop time and make it unique. This is the concept behind Forever, a perfume and project dedicated to women.


It vertically reproduces the infinity symbol that is shaped like an eight lying on its side. Invented in 1655 by mathematician John Wallis, it is also called lemniscata which means ribbon in Latin. The Forever Laura Biagiotti bottle is in fact based upon the precious swirls of a metal ribbon that forms the cap on the top and embraces the crystal bottle on the bottom.

Forever – Laura Biagiotti
FOREVER by Laura Biagiotti

The pink hue of the fragrance, which can be seen through the glass, creates a perfect chromatic harmony with the rosy gold of the metal structure deliberately left open at the base. There could be nothing better for the bottle of this perfume that celebrates the love of women: infinite and boundless by definition.


A great production was chosen for a great fragrance dedicated to Laura Biagiotti, a woman who loved deeply with women’s infinite capacity for love. The film was shot in Rome, a symbolic city of the brand and of the concept of eternity. The celebrity testimonial is the actress and model Laura Chiatti, a blonde beauty blessed with typical Italian elegance and modernity.

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