BE YOUR OWN MAN NEW STORIES OF THE MAN OF TODAY BY BOSS PARFUMS Hugo Boss Parfums introduces an Eau de Parfum to the BOSS Bottled fragrance family, and reveals a bold new direction for the Man of Today campaign: Be Your Own Man What makes you, you? In a world where the path to self-fulfillment is more diverse than ever before, every man is free to be the person he wants to be. The opportunities and challenges on his journey, and the choices he makes, add to the richness of his personal story. With the launch of new BOSS Bottled Eau de Parfum, BOSS is inviting every Man of Today to share what inspires him, his passions and values, and how he pursues his goals and dreams