The first ultra-wear, ultra-colour and comfortable lipstick1
The red kiss you will never forget
In the beginning there was red: more than a colour, a Dior manifesto. Therefore, Christian Dior created Rouge Dior, a couture-spirit lipstick in the midst of the New Look revolution.
A Dior revolution
“Long lasting, great texture, fierce colours: a lipstick fantasy that becomes reality. Dress your lips like a painter would glorify a canvas. Easy to apply, easy to wear,”says Peter Philips, Creative and Image Director for Dior Makeup.
For the love of red, Peter Philips enriched this dazzling collection with an innovative creation.
An original lipstick for a new generation.
Under his guidance, the laboratories have pushed back the limits of formulation, putting research to work in the service of creativity and transforming the very concept of lipstick.
Ultra Rouge is one of those surprising revolutions that shake up the codes: it is the first lipstick that wears like an ink while being ultra-comfortable1.
A simple idea lies behind a complex innovation with multiple virtues, including luminous colours with a semi-matte finish, incredible sensoriality and hydration for a 12-hour wear lipstick2.
1 At Dior
2 Instrumental test carried out on 20 women using the 26 shades of the range except shade 000.
The birth of an ultra lipstick
“What do women want from a lipstick?” asks Peter Philips. “Everything.”“Today they are used to high-pigment lipsticks with staying power, even if that means less comfort. Meanwhile, at the other end of the spectrum they want light-as-air, weightless colour. This lightness is possible with inks, although it often comes at the expense of colour impact and comfort.
Ultra Rouge squares the circle and provides a different experience for every woman who loves the magic of makeup, comfort and sophistication.”
A feat from the laboratories
Always at the cutting edge, Dior challenged its research teams to combine the desire for dazzling colour with the need for long-lasting comfort.
“We wanted to go even further with the idea of combining the two eternal opposites of staying power and comfort. Thanks to years of research and in-depth scientific studies, we managed, in fact, to identify a polymer which, when combined with a plant oil, offers both comfort and deep hydration, along with 12-hour wear1. All without any tightening or drying sensation,”explains Brigitte Noé, Director of the Formulation Laboratories.
1Instrumental test carried out on 20 women using the 26 shades of the range except shade 000.
26 ultra-wear couture colours
“Ultra Rouge adds new magic both to the experience and the expression of lipstick and the expression of red,” Peter Philips confides. ” Because the formula acts as an overprint, like an ink tattooing the lips and like an extremely weightless coloured film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new colour palette.”
To enhance these shades, Ultra Rouge gets an elegant couture case, crafted from an ultra-modern lacquered red metal that celebrates colour.
Guests started trickling in by 8pm, making their way through the long tunnel leading onto the large open terrace. The tunnel was transformed into a Franks Time Line exhibition, starting from the 1890’s up till the present day. The beginnings were very humble, with Salvatore Abela selling his wares, to sailors from a cart in Cospicua docks, to the present day’s Franks chain of seven Stores in the major shopping towns and shopping Malls in Malta.
The venue at Bighi could not have been more fitting, a Brand with a Heritage History, celebrating in this beautiful Old Naval Hospital, built in neo-classical architecture from the early 19th century, and overlooking the majestic views of the Grand Harbour and Valletta. Nothing was spared to add to the splendour of this evening, fairy lights lit up the surrounding hedges, and beautiful lit lanterns hung from trees, Franks 125 logo and design were projected onto the side walls of the facade, followed by a short video, summing up all Franks history and story, throughout these 125 years.
Lauro Abela, Director of Franks, gave a short speech, mainly thanking the guests present, but most of all thanking our esteemed clientele, for their continuous patronage and support. Last but not least a heartfelt thank you and appreciation to our loyal and hardworking staff, without which none of what we are today, would have been possible.
Your chocolate fix without the guilt!
Your chocolate fix without the guilt!
The perfect treat for starved strands!
Wake and Shake!
Show ‘em who’s gloss!
Academy Award winner Anne Hathaway also credits a maternal relative with her excellent sun protection habits. “My grandmother had skin cancer”, she explains. “So she has taught me to wear sun protection factor 30 sun cream every day. I even carry an umbrella if i walk i the sunshine.
Nicole Kidman should be the spokesperson for sunscreen.. She just might have the most perfect porcelain skin out there and she is known for avoiding sun damage at all costs. She not only wears sunscreen religiously, but also wears hats and sunscreen to protect her skin.
In multiple interviews, Liv Tyler has shared her obsession with beauty and skin care, which is a passion shared by her entire family. She never goes a day without moisturising and is always trying our new masks and treatments. And with her porcelain complexion and lack of wrinkles, you can tell she religiously wears sunscreen.
1. THE SKIN’S POWER OF AUTO-HYDRATION A powerful hydration booster, it acts on the 3 key stages of the water cycle by using the power of active ingredients of natural origins.
