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Carolina Herrera

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Bad Boy, the new masculine fragrance by Carolina Herrera, is a powerful and sophisticated scent for unique and irreverent men who dare to embrace all of the facets of contemporary manhood.

The campaign revamps the legendary tale of the rebel: starring Ed Skrein, the film explores the myth with glamour and irreverence, sensibility and energy. He perfectly embodies the essence of the famous motto “It’s so good to be bad”.