FRANKS 2023 Campaign – Embrace the Bold, Colourful You.

While are DNA colour codes are black and white, FRANKS stands for […]

While are DNA colour codes are black and white, FRANKS stands for colour – from the different fragrant bottles, to make up and all the goodies stocked up that sum up what for us is The Art of Living Beautiful

With this year’s campaign, we wanted colour to shine through but most importantly we wanted an important message to get through – Embrace the Bold, Colourful You.

We feel that we need to stop stereotyping and we should all embrace ourselves in our differences and feel comfortable in our skin.  We should all work on enhancing our different colourful character facets without being scared of not conforming.  In our industry, we are inundated with beautiful images, bloggers and influencers through all the social media platforms where unfortunately filters are sometimes encouraged.  While these videos are inspiring and a work of art, we feel that they do not pass the right message and can create more complexes to viewers who would already not feel comfortable with the way they look, sometimes leading to extreme pressures and measures.

It is only when we will truly embrace our uniqueness and improve on it that we will be able to be truly happy with ourselves and thus be able to live a better life.

Buy Perfumes Online from Franks Malta.

Sisley Phyto Teint Nude

Sisley-Paris is committed to preserving the beauty of the skin through its […]

Sisley-Paris is committed to preserving the beauty of the skin through its innovative makeup line. The collection features luminous colors, ultra-pure pigments, high-performance textures, and plant-based ingredients to support healthy skin. Sisley-Paris makeup products beautify the face while respecting the skin; the perfect complement to your skin care routine.

Sisley Phyto Teint Nude

Phyto-Teint Nude, a second-skin oil-free skincare foundation.  Achieve an ultra-natural, radiant and even complexion with sheer coverage. Immediately, the complexion is enhanced with a subtle satin finish. The skin texture is smoothed. Skin is hydrated and plumper. Small imperfections are blurred. Day after day, skin is more beautiful and energised, glowing with radiance. 

The “Vita-Light” complex helps to boost the skin’s radiance and enhance its vitality and energy. Its fluid, fresh and lightweight texture blends perfectly with the skin. It provides a bare-skin feel, an undetectable finish, and very light coverage. 

A range of natural and radiant shades suitable for all skin tones from fair to dark. A new classification makes it easier to choose shades: 

C: Cool: pinkish undertones 

N: Neutral: a mixture of pinkish and golden undertones 

W: Warm: golden undertones 

DAMIAN GAROZZO’S RECOMMENDATION “In addition to being undetectable on the skin, this new-generation foundation has genuine skincare properties, which leave the skin beautifully radiant. Its fresh and fluid texture is very surprising, it’s a real delight to apply and work.” Damian Garozzo, Sisley Make-up Artist


Immediately, the complexion is even and ultra-natural with a subtle satin finish. Skin is hydrated, plumper and smoother. Day after day, skin is more beautiful and energised, glowing with radiance.

THE ACTIVE SUBSTANCES

“Hydro-Booster” complex (cocktail of hydrating key ingredients: Hyaluronic Acid, Konjac glucomannan Microspheres): maintains skin hydration for plump, springy skin “Aqua-Lock” complex (cocktail of water captor key ingredients): Aquatic Mint extract, Plant-based sugar): provides freshness and immediate hydration “Vita-Light” complex (Kiwi + Acerola extracts): boosts complexion radiance and enhances the energy and vitality of the skin.

BEAUTY IN DIVERSITY

In an increasingly global culture, diversity is everywhere.  And Malta is no […]

In an increasingly global culture, diversity is everywhere.  And Malta is no exception.  When you walk around, you hear a myriad of languages and accents, and see people with different physical and facial features – a representation of the colourful and varied tapestry of the human race.

This year’s campaign celebrates diversity.  Because diversity definitely makes life more interesting.  Imagine how boring life would be if everyone looked, sounded and thought the same way.  If all the birds looked the same and the trees carried the same leaves.  Our world would lack its endless beauty and timeless wonder.

When we, as people, learn to embrace diversity and start to know people as they are and not as we perceive them to be, our diverse world will provide an endless source of joy and an opportunity to “step outside of our own canvas”, thus becoming less afraid of our differences and more attuned to our similarities in a world full of both.  In the end, we all need a heart and a brain to live, oxygen to breathe and food to survive but the way we look and speak might be different.  Not only is this OK, it is what really provides richness to our world.

Because yes, there is BEAUTY IN DIVERSITY.

Pixi Clarity Range

Who hasn’t grabbed their concealer or foundation to cover up an unwanted […]

Who hasn’t grabbed their concealer or foundation to cover up an unwanted blemish? Or spent hours searching through ancient articles, hoping to find any solution for clear skin?

The Clarity range is designed to clarify, purify and balance your skin into a clearer, healthier complexion. It will help to control spots and minimize the appearance of your pores.

It contains a triple acid punch of salicylic, glycolic and lactic acids, but in true Pixi style, simultaneously soothes the skin with supportive ingredients like probiotics, aloe, glycerin and ceramides.

The range includes –

The Clarity Cleanser – Deep cleanses & purifies!

The Clarity Tonic – Exfoliates & balances!

The Clarity Concentrate – Exfoliates & clarifies!

The Clarity Lotion – Deeply hydrates & quenches!

  • Add to cart Quick Buy
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Shop Pixi Clarity Range Skincare online at Franks Malta

Dolce & Gabbana Light Blue Forever

Dolce & Gabbana Beauty captures the spirit of eternal love with two […]

Dolce & Gabbana Beauty captures the spirit of eternal love with two irresistible new fragrances for him and for her, evoking the citrus, warmth and sparkling waters of the Mediterranean. The new chapter of the iconic Light Blue story, introduces Light Blue Forever, which offers an olfactory ode to true love in all its forms and shades, highlighted by the renowned frame of Capri.

THE CAMPAIGN

Dolce & Gabbana Light Blue Forever celebrate the spirit of eternal love, immersed in the fascinating and unique setting of Capri and its turquoise waters. Discover the images of the campaign captured by the Morelli brothers, which convey the same atmosphere of warmth and intimacy as the film, eternalizing wonderful moments of endless love.

Buy Dolce & Gabbana Perfumes Online from Franks Malta.

THE PRODUCTS

New Guerlain | L’Essentiel High Perfection Foundation |luminous effect

96% naturally-derived ingredients & 24 hours of perfect wear! Don’t compromise on […]

96% naturally-derived ingredients & 24 hours of perfect wear!

Don’t compromise on Naturalness or Performance, give your skin the essentials to enhance it. Now greater perfection is closer than ever before.
Following the release of its first Guerlain L’Essentiel High Perfection Foundation in 2019, Guerlain is now pushing naturalness and performance further and introduces:

L’ESSENTIEL HIGH PERFECTION,
THE FIRST FOUNDATION WITH 96% NATURALLY-DERIVED INGREDIENTS* AND 24 HOURS OF PERFECT WEAR**

*Calculation based on the international ISO standard 16128 Parts 1 and 2. The remaining 4% contribute to optimising the formula’s integrity over time and its sensorial texture. ** Instrumental test, 20 women.

With L’Essentiel High Perfection skin is naturally enhanced to reveal its full beauty, leaving it perfectly even and delicately mattified, all while remaining luminous. With a second-skin texture which immediately offers high coverage without a mask-like effect, pores and imperfections are blurred away for a refined skin feel. Meanwhile, shine is neutralised in perfect comfort to reveal true radiance. You can trust this High Perfection for 24 hours.

Guerlain L’Essentiel Foundation Available at Franks

ROUGE DIOR

Couture colour – from satin to matte – comfort & wear With […]

Couture colour – from satin to matte – comfort & wear

With Rouge Dior and its 16h* comfort cult formula, women feel good, no matter the colour, no matter the satin or matte finish.

A palette of colours with iconic reds, vibrant corals, passionate pink, romantic rosewoods and extreme, surpising matte shades.

A true object of desire, Rouge Dior comes with a new metallic couture case crafted with secret little details; for a touch of personal luxury, the inside of each cap is attired in the Rouge 999 shade, Dior’s unashamedly bold signature.

* Self-assessment by 60 women

ROUGE DIOR

BENEFITS

A highly pigmented couture matte finish that never compromises on lasting comfort, whatever the intense matte or indefinitely sensual satin effect.

SHADES

“I created this Rouge Dior collection so women can choose and change shades to express themselves” Peter Philips, Creative and Image Director of Dior Make-up

Among this palette of ultra-desirable shades from satin to matte, 4 cult colours shaped the History of colour and couture of Dior :
– 080 Red Smile, worn by Natalie Portman. The luminous and fresh red-coral, irresistible must-have inspired from the 080 Red shade created in 1959.
– 999 Matte, matte version of the famous 999. The perfect red of the House Dior.
– 047 Miss, the colour of love. Vibrant and intense fuchsia : in memory of the unforgettable fragrance Miss Dior.
– 060 Première, the red of the first times. The rosewood, easy to wear, easy to dare.

And the 4 Matte Extremes to dare : a capsule range of four extreme and surprising matte shades that “reflect the excitement, the boldness and the avant-garde of fashion shoot”.

APPLICATION TIPS

Start by lining the lips with Dior Contour. For perfectly even results, then apply lipstick with the Backstage Lip Brush working from the center of the lips outwards. For a bolder colour finish, apply the lipstick directly on the lips.

FRANKS Campaign…

Travelling is always a source of inspiration to many! Exploring a new […]

Travelling is always a source of inspiration to many!

Exploring a new place can fill everyone with urge and enthusiasm.

This year, without travelling, we had the opportunity to view our beautiful island through the eyes of a tourist, savouring and taking in beautiful sites and landmarks, which we are usually too busy and engulfed with our normal life to admire.

Being a local 127 years old business, in this campaign, we wanted to highlight some beautiful and iconic local landmarks and spots. We have chosen the five were you can find our seven retail outlets.

We have opted for figure illustrations, with a focus on natural beauty and self-confidence.

There was no real life muse in terms of our characters in this campaign.  Their faces do not show completely, and neither their emotions.  They were only given life through their poses and outfits. 

Thus we leave you with a free canvas for the emotions you feel when you carry that Franks bag.  And encourage you to be unique in your own wonderful way and just feel comfortable in your skin.

Buy Perfumes Online from Franks Malta.